Crossroads of Civilization


During ancient times, AlUla was known as a popular crossroads along the historic Incense Route — a welcome place where travelers could rest, replenish and leave better than they arrived. On that front, not much has changed.

When you’re ready to truly relax, AlUla offers an escape from the pace of everyday life. Meditate in a lush oasis, stroll through nature, marvel at breathtaking rock formations or enjoy the whisper-quiet calm of the nighttime desert. When your day’s activities are done, rest up in inviting resorts offering an authentic experience in understated comfort.